I think that it’s fair to say that I have something of an interest in unusual dental products. I’ve tried $100 toothpaste (here), toothpaste made from chocolate (here), and I’ve even added charcoal to my toothpaste (here), so when I heard that Curaprox were releasing two black toothpastes: Black is White and White is Black, you can imagine how excited I got!
Black is White was the first of the toothpastes I tried – packaged in a sleek black tube, complete with matching black toothbrush, in a word, it’s stunning. Happily, the formula is as awesome as the packaging, and the black colour isn’t just for effect.
It’s thanks to the activated carbon which adsorbs stains from the surface of teeth, leaving them whiter than before. It feels like a gentler, more natural way to get whiter teeth, and I just love how fresh and clean my mouth feels after using the toothpastes.
There’s no difference in the formula except their flavours – the black tube has a minty-citrus taste, whilst the white has the more regular plain mint. Both are super refreshing, and I’ve been using the black tube daily for about a week, and I can already see the difference!
As if the activated charcoal in the formula wasn’t enough, there is also a super subtle blue shimmer, which leaves teeth looking even whiter, albeit on a slightly less permanent basis.
Available from www.curaprox.co.uk & Professional Dentists,
Curaprox RRP’s at £19.95