Pro:voke Liquid Blonde Shampoo*

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As a blonde, I’m pretty much constantly debating whether my hair is getting too brassy or too ashy. In a perfect world I’m aiming for a natural-looking creamy blonde, but toners, shampoos and daily life can take it’s toll, and that’s why I love brands like Pro:Voke. On the mornings where everything is looking a little too warm or yellow toned, I reach for their iconic violet shampoo, but mornings where everything is looking a little blah and washed out? Now I reach for Liquid Blonde.

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Described as a Colour Activating Treatment Shampoo, ~Liquid Blonde is all about leaving hair looking brighter and blonder, and it’s been specially designed for highlighted blonde tones. It’s great if you’re in-between hairdresser appointments too, as it really revitalizes colour, making it look salon fresh! The best bit though, might just be the price!

Pro:Voke Liquid Blonde is £4.99 here

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