This morning I was up early. Super early. Like 4.30am early on a Friday, and to be honest, there isn’t much which would tempt me out of bed this early, especially when I have a whole work day ahead of me. But then, it’s not every day that Rihanna launches her new beauty line. If you’re in the UK, Harvey Nichols is the only place you will be able to get your hands on the brand, if you’re in the US, your best bet is Sephora at JCPenny.
There’s been serious buzz building online about the brand. The most obvious message is one of diversity. First off, there are 40 foundation shades, meaning that no matter your skin tone, you’re going to find a match. No matter how light or deep your skintone, you’re going to find a true match here. Split into 4 categories, there are warm, cool and neutral undertones available, and the foundation applies as a lightweight liquid and dries down to a soft matte finish. There is also a gorgeous primer which provides skin with a hit of hydration whilst smelling delicious.
The Match Stix are similarly varied in shade. These are real hero products – available in mattes and shimmers you can use them as a stick foundation, as concealer, a highlight and even as contour. There are all the usual skin-tones as well as a rather fabulous Unicorn and Confetti. These blended out leave a dusting of iridescent glitter which has to be seen to be believed! You can grab a trio of the Match Stix is colours of your choice – and a fun little extra? The packaging is magnetic so they all clip together – buh bye makeup bag!
One of the most intriguing things about the line was the lack of lip product. Lipsticks are normally seen as a real workhorse of makeup brands – but at Fenty Beauty there is just 1. A universal Lip Luminzer – Gloss Bomb. A universal rosy nude which adds both gloss and colour with an added dose of sparkle!
The products which grabbed the most attention though were undoubtedly the Free Style Highlighters. Ranging in tones from icy white (Metal Moon) to the sparkliest of golds (Trophy Wife) and deep coppers (Ginger Binge / Moscow Mule) every skin-tone is going to find their perfect glow.
The collection isn’t limited to makeup either – there are a whole ranges of brushes and even a beauty blender! My favourite was the Cheek-Hugger with a specially designed shark-tooth design to hug and sculpt cheekbones.
The collection is incredible – well balanced, thought out, and executed, I can’t wait to give it a real go! The new counters in Harvey Nichols stores are just beautiful, and you can book in for a ‘Fenty Face’ and ‘Fenty Face Extra’ appointments which are complimentary. Within 20 and 40 minutes, you can grab a little of that Fenty glow. I guarantee – you won’t be disappointed!
Fenty Beauty is available exclusively in-store and online at Harvey Nichols here.