Memoize London – Avaritia*


I’m not sure that there is any beauty product more personal than your signature scent. I’ have  (rather ridiculously) felt almost offended to smell a favourite personal favourite on someone, so to avoid feeling like one of the crowd, I’m always on the hunt for niche brands. In my experience, they’re the ones formulating the fragrance which feel almost magical to wear. They’re the ones people will be chasing you down the street to ask what you’re wearing, and the ones which will spark memories when you give it a spritz.


The newest brand I’ve stumbled across is Memoize London, a fabulously luxurious company who celebrate the complexity of fragrance. Each of their perfumes comes packaged in the most fabulous black glass bottles, nestled in black and gold jewel box. It feels decadent even to look at.


The range of perfumes on offer from Memoize London is well curated, and focuses on rich, heady scents. Ones which feel special to wear. I opted for Avaritia, a citrus-tinged containing notes of musk and jasmine. It’s the perfect scent for summer evenings – the mix light citrus with deeper amber notes feels incredibly chic.


As the perfume heats up on the skin, if feels deeper and darker. Incredibly sexy, you only need a spritz or two to be delicately scented all night long. It’s incredibly alluring, and I can guarantee you’ve not got a fragrance like this in your collection.

Memoize London – Avaritia is priced at £177 and is available here.


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