As a not-quite-natural blonde, I seem to be fighting either roots or brassiness at any one time. If it’s not one it’s the other. So, when Kerastase released their first ever purple shampoo, I may have said a prayer in thanks. I’ve been a nervy purple shampoo user for a while – I’m always worried about leaving myself with a violet rinse rather than creamy blonde (purple really isn’t my colour). Thankfully, Kerastase’s newest offering doesn’t disappoint. It’s a vibrant purple straight out the bottle, but it foams easily, and it smells absolutely beautiful. As with all toning shampoos, I leave this on for a minute or two longer than a normal shampoo, then rinse out and follow with copious amounts of conditioner.
The result? Hair which looks freshly coloured weeks after leaving the salon. It it also super nourishing to strands, leaving hair bouncy, shiny and without a hint of warmth or yellow – exactly how I like it!
Kerastase Blond Absolu Bain Ultra Violet is priced at £23 and is available here