When Fenty Beauty rolled out in Boots earlier this month, it was another serious success for the brand. Apparently you’re never more than 10 minutes away from a Boots, so considering you can order online and pick-up in store, it means that the brand can be at pretty much anyone’s fingertips within 24 hours, and when you consider how inclusive the brand is, it feels like a shift in the right direction.
In addition to getting colour matched to one of the brand’s 40 foundation shades, you can also get your hands on their new and limited edition releases – like the Poutsicle Lipstick collection. A line up of seven seriously punchy shades of juicy colour. Released right in time for summer, the lipsticks are not for the faint of heart (there are two blues in there) they’re gorgeous paired with tanned skin and paired-back makeup.
Coming packaged in punchy cases which echo their formula colours, the Poutsicles sit somewhere between a lipstick and a gloss. They feel rich and balmy on the lips, and the colour is surprisingly opaque while staying beautifully glossy. Even for someone like me, whose comfort zone remains firmly in the ‘neutral’ zone, you can’t help but love these colours. Will I be heading out rocking a blue lip – probably not, but Purpsicle, or Hot Blooded (a stunning candy pink) patted on the lip feel fun for summer evenings.