It’s a 10 Miracle Hair Mask*


Honestly, when products proclaim themselves a miracle, I get a bit shifty. I mean, how life changing can a hair conditioner¬†actually be? I’ve only had a couple of masks which have literally changed the texture of my hair in a single use – the first is this Fekkai one, which is increasingly hard to get my hands on, but undoes bleach damage pretty much over night. More recently, I’ve been loving Coco and Eve’s insta-famous mask, which smells of coconuts, and leaves ends feeling silky, yet I couldn’t resist a cheeky Amazon order, when I caught sight of this, and honestly, I’m so glad I took the plunge.


Naturally, my hair is dark mousey brown, wavy and prone to a bit of frizz and fluff, but I’ve been heat styling it and highlighting it since my 13th birthday (yes, I did insist on highlights when I officially reached teenager status) and as a result, my ends can always benefit from a little TLC. The original It’s a 10 Leave in Treatment (review here) has been a morning staple for nigh-on a decade, so trying the new Miracle Hair Mask felt like a no brainer.


My one negative for the mask has to be the size. Compared to similarly priced products, the tub is a touch on the teeny side, and coupled with the slightly loose texture, this isn’t a product which makes you feel like it’s good value. Other than that though – it’s glorious. I’ve been using it twice a week, since I’ve just had my hair done, applying a generous layer of it from around ear to tip. It doesn’t weigh hair down, despite being super nourishing, so it’s great for fine hair, as well as thicker and coarser types. The fresh scent is absolutely gorgeous, and sticks around after blow drying. After using the mask, hair feels noticeably softer and smoother, and it’s far shinier than before too!

It’s a 10 Miracle Mask is priced at ¬£ and is available here (UK) and here (US)


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