Jorum Studios Phloem Eau de Parfum*


Now that Halloween and Guy Fawkes have been and gone, we’re firmly in the grips of ‘Gift Guide Season’. I’m not quite sure where 2019 went. One moment I was filling in my calendar and making those resolutions, and now I’m trying to figure out how there are only 46 days to go until Christmas. During the Edinburgh Festival back in August, I was introduced to the Edinburgh-based Jorum Studio, an artisan perfumery dedicated to making the most beautiful handmade scents, and during their Jenners pop-up, I was kindly gifted a bottle.


Although each of the fragrances were striking, I couldn’t resist their Phloem Eau de Parfum. Named for the the vascular tissue responsible for the transport of sugars from source tissue in plants during photosynthesis, the scent incorporates fruity notes of Passionfruit, Rhubarb and Mulberry with floral hits from Honeysuckle, Camellia and Gorse.


The base of the perfume is sweet and rich thanks to Tonka Bean Absolute and Ambrette, and it’s one of those fragrances which just gets better the more you wear it! I love how niche Jorum Studios’ scents are – you’re not going to bump into a handful of people wearing the same perfume as you.

Phloem Eau De Parfum is priced from £40 and is available here


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Close Me
Looking for Something?
Post Categories: