It’s a 10 Miracle Moisture Shampoo & Daily Conditioner*


I’m not sure about you, but I am counting down the seconds until my hair appointment. Like a whole lot of people, I was meant to go for a trim and colour back in April, so currently my hair hasn’t been touched since around February, and to say my appointment is overdue is an understatement. I’m trying to use the time in lockdown as a bit of a hair-reset period, and one of my most-loved products have been the It’s a 10 Miracle Moisture Shampoo & Miracle Daily Conditioner.


Even though it’s been a bit of a detox, I still wash my hair daily (I’ve just abandoned my straighteners) and I’ve been relying ton It’s a 10 to impart as much health back into my ends as possible. The shampoo is designed to hydrate and smooth ends – perfect, as my ends have a tendency to frizz up, and without the aid of my GHDs, I need all the help I can get. Crucially, the shampoo doesn’t have any added sulphates – so they’re perfect for when I’ve got my extensions back in, as it won’t affect the bonds which hold them in place. As you would expect from It’s a 10, the Miracle Moisture Shampoo smells absolutely incredible – really fresh and clean, and my ends smell so lovely even at the end of a busy day.


Once or twice a week, I’ve been using a deep conditioning mask, but every other day, I’ve been relying on It’s a 10 Miracle Daily Conditioner. Light enough to leave hair with a good amount of bounce, the Miracle Daily Conditioner detangles, softens and protects ends from UV Rays, whilst restoring strength and vitality. My ends always feel so much smoother after using it, and it hides split ends like a dream! Once life goes back to normal, and I need to reach for my straighteners, the Miracle Daily Conditioner even provides thermal protection, so my hair is protected from it’s normal battering.

It’s a 10 Miracle Moisture Shampoo and Daily Conditioner are available here (UK) and here (US)


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