Un_Did – In Your Face*

When it comes to lockdown beauty – less is certainly more. I can’t remember the last time I cracked open a bottle of actual foundation, and even wearing a tinted moisturiser feels like I’m dressed up. As I look ahead to normal life resuming, I know that I want to keep this lower-key approach to beauty going, which is exactly where brand new label Un_Did comes in. They’re a super fun new beauty brand looking to upset your regular preconceptions.

Designed for everyone to enjoy, In Your Face is a lightweight face tint which is gender and ethnicity inclusive, and offers six shade choices which run from super light to very deep. Thanks to the translucent nature of the product, the shades will suit a variety of skin tones, and it dries down to a natural finish, so even if you don’t want people to know you’re wearing anything, you’ll be able to enjoy it.

I was very kindly sent Un_6 and Un_5 to try, and thanks to my winter skin, I’ve been reaching for the paler of the two (Un_6) pretty much daily. The texture feels almost like a serum, and sinks easily into skin, leaving it looking perfected within seconds. I like working it in with my fingers for as natural a finish as possible, but if you’d like a little extra coverage, you could easily use a sponge or foundation brush. Apart from a hint of a fragrance, you’d never know you were wearing anything as the day goes on, and the base makes the perfect canvas for a light lick of bronzer, and I’m good to go!

Un_Did In your Face is priced at £19 and is available here


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