Scotland’s First Fragrance House Jorum Laboratories Launches Pop-Up Perfumery at Jenner’s for the Edinburgh Fringe*

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Jorum Laboratories, Scotland’s first fragrance house, has announced the launch of its eponymous perfume brand, Jorum Studio, with a pop-up perfumery at the iconic Edinburgh department store, Jenners.

From 29 July to 26 August 2019, Jorum Studio will be taking up residence in a standalone area of the world-famous store, allowing Edinburgh residents and visitors to the city a unique opportunity to experience this truly contemporary fragrance house first-hand.

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Facing on to the hustle and bustle of buzzing Rose Street, this is an ideal location for consumers to immerse themselves in the vivacious vibe of the Fringe, but also to fall headlong in love with a brand-new fragrance, forever entwined with those special memories of Edinburgh in the summertime.

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The pop-up will offer the public the first opportunity to experience Jorum’s considered, modern fragrances for themselves. With six fragrances from the brand’s original Progressive Botany collection available to test out and trial, alongside three scents from the newly-released Psychoterratica range, there will also be samples and special offers available for customers throughout the duration of the pop-up.

The team behind Jorum, partners Euan McCall and Chloe Mullen, has also invited in other contemporary Scottish businesses to support them in their new space, presenting a vision of modern Scotland to the world. Edinburgh businesses including Solas Neon, grow urban, Sweetdram and Pyrus Botanicals will all be contributing to the look and feel of the pop-up, bringing a unique vibe and allowing consumers to interact with some of the country’s finest homegrown, artisan brands, all under the same roof.

Prior to launching Jorum Studio, Euan and Chloe have been working with their team for a decade as Jorum Laboratories, formulating ambient aromas and sensual scents for some of the world’s leading brands. The team at Jorum Laboratories have worked for leading brands including Penhaligon’s London, L’Artisan Parfumeur, Miller Harris and NEOM Organics, amongst many others. With a handmade approach to both formulation design and manufacturing, Jorum’s focus has always been on the quality of the fragrance, working with the finest raw materials to create innovative, original and truly memorable perfumes, crafted with heart and integrity.

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Euan McCall, perfumer and founder of Jorum Studio, commented, “We are incredibly excited for the opportunity to open our own pop-up shop, especially so during the busiest time of year for Edinburgh, and in such an iconic location. The team at Jenners have been incredibly supportive of us as an independent Scottish brand and we are delighted to be partnering with them to present our perfumes to the citizens of, and visitors to, our shared home city. Jorum Studio is a vision of contemporary Scotland, showing that our country is about far more than tartan, whisky and shortbread, and we are thrilled to have aligned with some incredible likeminded brands who share our vision. We are very much looking forward to welcoming customers into our beautiful pop-up store, and having the opportunity to share our fragrances and their stories with them.”

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Alan Thomlinson, store manager, Jenners, commented, “We are delighted to welcome this independent Scottish brand to our iconic Jenner’s store and offer customers the chance to experience Jorum’s contemporary fragrances first hand. Edinburgh Fringe Festival is such an exciting and vibrant time for the city, making this the perfect time for us to host a unique, artisan pop-up in store that will captivate and delight our customers”.

The Jorum Studio pop-up perfumery will launch at Jenners on 29 July, accessed via the entrance on Rose Street. The pop-up will be open from 9.30am daily until 26 August 2019.

For more information on Jorum Studio, visit www.jorumstudio.com.

D’Alchemy Skincare Age-Delay Eye Concentrate*

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When it comes to looking and feeling your best, I always find that making sure my eyes are hydrated and de-puffed makes the biggest difference. As someone who works pretty much exclusively from my laptop phone and iPad, by the end of the day, my eyes can feel dried out and seriously tired. It’s because of this that I’m a serious eye cream user – honestly, I’ve been slapping it on nightly since I was about 12, but in the past few years, I’ve really upped my game – using richer formulas which combat dehydration and dryness so I look and feel better each morning.

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The D’Alchemy Age-Delay Eye Concentrate is the newest addition to my evening routine – and it’s absolutely perfect if you’re looking for a cream which is rich and soothing. Coming packaged in a chic black glass jar, after cleansing I pat a little of the formula into my under-eye area, then massage what’s left around my brow bone. It feels wonderfully nourishing to use, and I love how it sinks in, leaving my eyes looking brighter and far more rested.

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With ingredients including sea algae, damask rose and witch hazel, D’Alchemy’s Age-Delay Eye Concentrate is perfect for sensitive, dry or mature skin looking for a little extra attention. Now that we’re heading straight for autumn (seriously, where is this year going?) this is the perfect formula for combatting dryness brought on by cold temperatures and central heating.

D’Alchemy Age-Delay Eye Concentrate is priced at £42.80 and is available here

 

 

Huda Beauty Liquid Matte Lipstick – Heartbreaker*

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When it comes to adding a little drama into my makeup regime, Huda Beauty has it nailed. Her products inject the perfect amount of oomph, without a whole load of faffing around – so they’re perfect if you’re a bit time-poor, since you can apply then forget about them. Recently I’ve been loving playing with a bold lip colour. Usually I stick to a pretty neutral palette, but I’ve been pushing my boundaries – and when it comes to a colour as gorgeous as Huda Beauty’s Heartbreaker – how could you resist?

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An absolute dream of a formula, Huda Beauty’s Liquid Matte Lipstick applies opaque from the first swipe. Creamy feeling on the lips, it’s got quite a strong sweet vanilla scent, which sticks around for a little bit. Word of warning, when you’re applying the lipstick – be careful. Huda Beauty isn’t playing around with the formula – since the lipstick is so colour saturated, it stains skin almost immediately, so a steady hand is a must!

Once the lipstick’s on – it isn’t going anywhere for at least five hours. IT’s the perfect choice if you’re heading out for the evening, and I’m obsessed with the bright pinky-red shade. Unlike other liquid lipsticks I’ve tried my lips never felt dried out or parched. Instead Huda Beauty’s liquid lipstick felt pretty much like satin on, and the colour never bled or faded.

Huda Beauty Liquid Matte Lipstick in Heartbreaker is priced at £18 and is available here (UK) and here (US)

Hourglass Caution Extreme Lash Mascara*

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When the Hourglass team visited Scotland a few weeks back, a group of Edinburgh bloggers were treated to a masterclass featuring a whole host of key products. Between sampling glosses and shadows (did you know the whole brand is entirely vegan?) we got to play with a tonne of key products. As well as being incredibly fun, it was wonderful getting to know the brand’s incredible products – I’d come across one or two in the past, but trying everything from primer to finishing powder has made me a real convert.

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One of the products which the team couldn’t have loved more was the Caution Extreme Lash Mascara. After hearing tales about how it would change my life, I’m not going to lie – my expectations were seriously high, and when there was a tube of the mascara tucked into our goody bags, I’m not going to lie – I tried it on in the car!

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First off, the packaging of the mascara is unreal. It’s all gold and weighty and it feels seriously fancy – especially when you’re getting ready early in the morning! For everyday, I like my lashes to look dark and defined, but when it comes to getting fully ready, I like my lashes to look a hell of a lot more dramatic – which is exactly where the Hourglass Caution Extreme Lash Mascara comes in. When I’m heading for a day of meetings, or going out in the evening, I like a mascara which gives my lashes a real boost. Within a stroke or two, lashes are completely jet black, thickened and elongated. It’s a real false-lash effect, and happily the effects last all day long. There’s no clumping, flaking or smearing, and it lasts through the most intense workouts. I had mine on during an evening spin class, and by the end of the class, there wasn’t a scrap of makeup left anywhere, but my lashes still looked freshly done!

Hourglass Caution Extreme Lash Mascara is priced at £25 and is available here (UK) and here (US)

Benefit x Deliveroo Cake-Away

In celebration of Benefit’s BRAND NEW Boi-ing Cakeless concealer, their full coverage liquid concealer that WON’T look cakey – Benefit are delighted to announce their very FIRST Benefit x Deliveroo collaboration, to bring everyone the Benefit Cosmetics CAKE-AWAY for one day only!

For each CAKE-AWAY, a Benefit x Deliveroo rider will arrive at the delivery location, and present the cakes in a bespoke box – however, there will ALSO be a Benefit Cosmetics Senior Trend Artist on hand at every delivery, to shade match the customer for the NEW Boi-ing Cakeless and hand over their FREE concealer! (concealer worth £18.50!)

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