
When it comes to jewellery, I can be a touch fussy. I can’t wear costume jewellery as it makes me itch, and the real stuff I love is a tad out my price range. So, I’m left with something of a capsule collection of daily favourites and an ever growing wish list of pieces to save up for. So, when I got the opportunity to visit Laing Edinburgh, the swishiest jeweller in Edinburgh, I absolutely jumped at the opportunity.

Not only was I invited to have a look around the new George Street store, but I also got the chance to learn all about diamonds from Richard Laing himself – the sixth generation jeweller who runs the place, and who is pretty much the authority on all things diamond!

The new Laing store is an absolute joy to explore – there are cabinets upon cabinets filled with real treasures – Mikimoto pearls nestle beside diamonds, and I won’t even start on the watches (yet!). My afternoon started with a masterclass in all things diamond, and I couldn’t be in better hands than Richard’s. Not only is he the sixth (!) generation of his family to run the place, but along with his father, Richard is responsible for buying almost every diamond in the place!

Looking at a loose stone, we talked all about those famous ‘c’s – cut, colour,carat and clarity. Obviously, we all want the clearest, sparkliest stone, but what I hadn’t realized is that colour and clarity are most important. A smaller, better stone looks far better than a big cloudy one! Getting the chance to handle an uncut diamond was such a thrill. It looks pretty ordinary to the untrained eye, but knowing the brilliance inside is so special! Once the stone on the right is properly cut, it will be about two carats (the size of the stone on the left), and I was even shown a secret test to test how well a diamond has been cut. All you do is slip the stone into a special viewer and look down. If it’s been perfectly cut, the facets all line up, creating hundreds of perfect hearts. Honestly, it’s the most magical kaleidoscope you can imagine!

Then, once I knew what I was talking about, it was time to view the jewellery on offer in the store. Honestly, stunning is an understatement when it comes to Laing’s pieces. They are designed and made exclusively for and by artisans working exclusively for the jeweller, and the result is a whole array of pieces which are beautifully elegant and absolutely stunning!

What Laing have also done is introduce the idea of a jewellery collection. When someone opts for a particular style of jewellery, for example an engagement ring, there is an entire set to collect. It means that birthday and Christmas gifts are more than sorted, because you can choose from tennis bracelets, necklaces and earrings all with matching settings.

What is also absolutely adorable, is that Laing’s settings are all inspired by seven women in the family. Depending on the personalities of the muses, there are flourishes to the pieces to reflect hobbies and loves. It’s such a special nod to the heritage of the jeweller, which I think is just so important!


There are real heritage pieces in the store too! I was lucky enough to handle the absolutely jaw dropping 175 Necklace, designed to commemorate the 175th birthday of Laing. Again, the piece has been inspired by the seven ‘Ladies of Laing’ and contains nods to all of their styles. The sheer scale and attention to detail in the piece was so wonderful to see, and honestly, it is as much an art piece as it is jewellery!

I think what affected me most was the sheer clarity of the stones Laing use. Honestly, the twinkling and sparkling of the diamonds was just incredible, and getting to handle the pieces and learn from Richard was just so much fun!

Then, as if I wasn’t having enough fun, I was shown upstairs to the exclusive watch salon. It’s an absolutely beautiful, light-filled space, filled with concessions for the world’s very finest watches. Turning from Rolex, to Cartier to Jaeger-LeCoultre I was absolutely spoiled for choice. Without even saying anything to him, Richard whipped out a selection of the most perfect watches, including some of my real must-haves. The first was the Men’s all-gold Rolex Datejust which I’ve been in love with since I was about 15, and the second was a new favourite. A Jaeger-LeCoultre Reverso with Alligator strap. I’d never had the chance to play with one before, and now I’m obsessed! Originally designed for polo players, it’s a discreet, almost cocktail-esque watch which has two faces! One is a subtler, more day appropriate side, whilst the other is a bit flashier, glinting with diamonds.
To say I enjoyed my afternoon is an understatement! A huge thank you to both Richard and to Laing the Jeweller for having me!