Last night I had the incredible opportunity to meet Electric Hairdressing founder Mark Woolley as well as the incredible members of the Electric Hairdressing team from the Harvey Nichols salon in Edinburgh. As well as a rather exciting unveiling which I will tell you all about very soon (I have way too many photographs to edit), the night was also about celebrating the launch of the brand’s newest product – ºC7 e.Spray which is basically the best hairspray on the market!
The texture and performance of the hairspray has been inspired by on-set work done by the Electric Hairdressing team, so it provides hold and shine without feeling sticky, clumpy or gloopy. It applies to hair dry, so it keeps hair soft and sleek, and it can be used to create the most incredible styles. We saw the spray in action last night, and it created the most incredible big bouncy curls, bedhead waves and sleek ponytails in seriously quick succession. It’s also an amazing choice if you have coloured hair – rather than using alcohol like many other hairsprays, which can fade hair colour, Electric Hairdressing have opted for Cotton Oil Extract and Jojoba so lengths and ends will stay soft and conditioned and your colour will be safe! I’ve been reaching for my (huge) tin of ºC7 e.Spray ever since it came through the door. Since it’s been rather humid lately, the e.Spray works to keep my frizz-prone ends smooth, and it protects against the dreaded frizz! I absolutely love it for when I’m doing something a little special with my hair too! A few nights ago I popped a couple of rollers through the top layers of my hair, and gave them a blast of spray. My volume stayed all night, and the e.Spray never gives hair that weird stiff look. Not only this, but it’s perfect for summer as it contains ingredients which protect agains UV damage, meaning colour will stay fresh for as long as possible. Electric Hairdressing ºC7 e.Spray is priced at £17.50 and is available here.